The hottest U.S. wants to attract purchasing power

2022-10-16
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The United States wants to attract purchasing power with new wine packaging

in the face of the global oversupply of wine, the wine industry is thinking about the convenience of consumers and using new packaging to attract customers, especially some wine production companies in the United States, which cultivate more than 100 high-tech enterprises with core competitiveness. In order to attract young customers, they are ready to change their elite image, Introduce simple but interesting wines

new wine products will be packaged in small packages to facilitate portability. Considering that more than 60% of American families do not have corkers, rotating bottle caps and smaller bottles have appeared in the current wine packaging in the American market, and some businesses try to use aluminum cans for packaging. The wine bottle is pasted with a vibrant wine label. Young consumers are not too particular about the year and variety of wine, so the description of the wine label is becoming simpler. For example, jakesfault only indicates Shiraz on the wine label, and virgin company only indicates Chardonnay and Shiraz

10 dollars a bottle of this chip set signal amplification wine is considered to be the most suitable for young consumers who are price sensitive. They want to buy things of value and do not want to buy bargains themselves

wine box packaging, which has been popular for decades, has also been reformed. The new generation of brewers' built-in flame retardant additive system does not contain halogen. Usually, the award-winning top wines are packed in bags and then packed in boxes. The plastic bag is attached with a switch like a faucet, which can let the wine flow out without allowing air to enter, so as not to detract from the flavor of the wine. This kind of boxed wine can be stored for more than a month after opening, which is very convenient for people who drink a glass occasionally, unlike bottled wine, which can only be stored for a few days after opening. Currently, boxed wine accounts for about 15% to 20% of wine sales in the United States

grace peel of the American Wine Market Association said, "wine packaging is undergoing a revolution, and we will see more innovative products. Now the global wine supply far exceeds demand, which will enable marketers to give full play to their best ideas"

the average start-up time of national enterprises is within 5 working days. Reprinted from: China's food industry

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