On the printing plate as an input mode

2022-08-25
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Talking about the problem of print edition as an input mode

if you are familiar with the publishing industry, you must understand the challenges faced by traditional publishers in the process of changing from print oriented to content oriented, which realizes the multi-channel output of content (print edition, Web edition, print edition, flat computer edition, etc.)

in order to achieve content orientation, content developers must first consider the effectiveness of content or customer usage. Only after that can they decide the most effective delivery form (printed version, online version, version) and package options (books, articles, applications)

as the only form of content delivery, printed books will also become one of the forms of content creation

when other content distribution methods are gradually popularized, the printed version becomes the input mode of these methods. Publishers create content for printed editions, and other outputs become post-processing products for printed content

time and other data

but this is problematic. Why do you say so

1. the speed of the printing plate is slow. Many publishers have to wait until the final printed page is formed before they can produce other product types. The completion steps are only related to the form of printed content, and cannot realize value-added in other forms

2. There are restrictions on the printed version. Because they focus on the creation process of printed editions, publishers cannot concentrate on how to make full use of the advantages of other forms and delivery mechanisms to present the best content. The publisher did not consider the content and its mission clearly before writing, only the goal of the printed version was taken into account

3. The printed version is inflexible. This lack of flexibility means that you are limited in content. For example, how can I make this two-dimensional table more interactive, Rather than what is the best way to spread data to users. The former kind of thinking is more about incremental innovation based on tables, rather than based on the most basic needs of customers and the best presentation. Truly revolutionary innovation rarely comes from incremental innovation

4. digitalization is the demand. Customers increasingly rely on digital information resources. To a large extent, the printed version has become an appendage of advanced technology that does not need electronic testing machines for the actual use of testing machines. However, publishers are still in the printing centered world, and they are losing the opportunity to play the role of content resources. Instead, they provide enough space for non publishers to fill the needs of users

the most disturbing aspect of the problem of print edition as an input mode is that content creators have not realized how deeply the preconceived concept of print edition is rooted in their thinking. For some publishers and, it is almost impossible to break away from the thinking of a presentation mode (transmission format/package mode). Especially when content centered thinkers mainly come from print centered organizations, this will lead to a cultural rift, and they will face great organizational pressure

one of the main sources of resistance is the staff around printed books and the eternal production process based on printed editions that has lasted for centuries. In this way, the printed content is nearly perfect before transmission. Although no one has clearly described the means of quality evaluation in other transmission modes, the culture of proofreading and discussion, and the function of modifying content after content distribution, all these ideas help to form a completely different definition of quality in non printing mode

although the revenue of paper books has not increased and has shrunk slightly, the main revenue of the publishing industry still comes from the sales of printed editions, which makes things more complicated. Experiments around some new content ideas and transmission formats occupy a small share (if such experiments generate benefits in the short term). In addition, there are no rules or current business models to guide content development. Because digital content advocates cannot obtain resources, some content centered projects are always pushed to special departments, and even lead to a state of mind between us and them

therefore, the above can be called cultural differences. Neither party is wrong in the context of their own electronic tensile testing machine for plastic testing, which is the most common is tensile strength and modulus, flexural strength and modulus. They just speak different languages and have different value judgments on things. Unfortunately, each side wants to impose its own language and way on the other side, and use the wrong yardstick to measure the value of the other side

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