The current situation and problems of developing e

2022-07-25
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The current situation and problems of developing e-commerce in small and medium-sized enterprises in China e-commerce is a social and economic form using modern communication technology, computer and network technology. Its purpose is to achieve the maximum utilization of social wealth by reducing social operating costs, improving social production efficiency and optimizing the allocation of social resources. E-commerce is becoming a hot spot pursued by traditional enterprises, especially small and medium-sized enterprises, with low transaction costs, simplified trade processes, business methods that transcend time and space constraints, and the resulting huge profits, showing strong vitality

e-commerce is a social and economic form using modern communication technology, computer and network technology. Its purpose is to achieve the maximum use of social wealth by reducing social operating costs, improving social production efficiency and optimizing the allocation of social resources. E-commerce is becoming a hot spot pursued by traditional enterprises, especially small and medium-sized enterprises, with its low transaction costs, simplified trade processes, business methods that transcend time and space constraints and the huge profits it brings

I. The role of e-commerce in the development of small and medium-sized enterprises

in the modern information society, e-commerce can enable enterprises and individuals who master information technology and business rules to systematically use various electronic tools and networks to engage in various commercial and trade activities realized electronically with high efficiency and low cost. From the perspective of application and function, e-commerce of small and medium-sized enterprises can be divided into three levels or 3S, namely show, sale and serve. Show is to provide e-commerce information. Small and medium-sized enterprises publish commodities and other information on the page, and advertise on the page. Through show, small and medium-sized enterprises can establish their own corporate image, expand their popularity, publicize their products and services, find new trade partners, and provide a large number of new market opportunities for small and medium-sized enterprises. Sale (transaction) means that the whole process of traditional transaction activities is realized electronically on the Internet, such as shopping. Through sale, small and medium-sized enterprises can complete the whole process of transactions, expand the scope of transactions, improve work efficiency and reduce transaction costs, so as to obtain economic and social benefits. Serve (service) refers to various pre-sales and after-sales services related to business activities carried out by enterprises through networks. Through this kind of service, small and medium-sized enterprises can improve their e-commerce system, consolidate their original customers and attract new customers, so as to expand their business and obtain greater economic and social benefits. Through e-commerce network, small and medium-sized enterprises can strengthen their contacts with suppliers and customers, collect information on commodity supply and demand, improve their response ability, and use the information advantage by 2020 to accelerate the circulation of commodities and funds within enterprises when the stress reaches point B. Especially with the wide spread of information technology, the improvement of industry management and the acceleration of technology transfer, small and medium-sized enterprises can put new products on the market faster than large enterprises

e-commerce promotes small and medium-sized enterprises to better adapt to market changes. The application of modern computer network in enterprise production is combined with manufacturing activities to make it closer to the needs of the market, which helps to improve the agility and adaptability of enterprise production, combine high-quality and low-cost products with timely supply and considerate service, and juxtapose time and service with quality and cost as the requirements of enterprise production. E-commerce has also changed the competitive situation of enterprises, so that small and medium-sized enterprises with poor strength can also give full play to their flexible competitive advantages in a large range. Although a small enterprise has little potential, its influence and marketing power will also be greatly improved through e-commerce, which is easier to adapt to market changes and is conducive to small and medium-sized enterprises to explore the international market

II. The current situation and problems of e-commerce in China's small and medium-sized enterprises

e-commerce in small and medium-sized enterprises has made great progress. The annual report on the application of e-commerce in China's small and medium-sized enterprises in shows that there are a large number of small and medium-sized enterprises in China with strong adaptability. In 2005, the e-commerce transaction volume of small and medium-sized enterprises reached 276.6 billion yuan, a year-on-year increase of 56.7%, accounting for about 38% of the transaction volume of China's e. But there are still many problems: 1. The awareness of competition is not strong, and the ideological understanding is vague. The vast majority of enterprises also focus on the real market, and do not fully realize the necessity and urgency of seizing the virtual market of network information in the era of knowledge economy. Even the small and medium-sized enterprises that have carried out e-commerce do not really understand e-commerce; 2. the number of enterprises on the market is small and the distribution is uneven. Among the 5.6 million enterprises (including township enterprises) in China, the proportion of upper tier enterprises is less than 1.5%, and they are concentrated in Beijing, Guangzhou, Shanghai and other major cities. Small and medium-sized enterprises have fewer customers, and the benefits created by the network for enterprises will slow down, thus forming a vicious circle. 3. The enterprise itself is unable to build informatization. Most small and medium-sized enterprises choose the corresponding forming die (wheel) and network infrastructure, which is weak. They do not have their own relevant professionals. Some small and medium-sized enterprises simply cannot develop e-commerce systems by themselves and rely solely on professional network companies. Therefore, the current informatization process of enterprises still needs to lock the brake handle in a state of high expectation and low level, Most small and medium-sized enterprises have not realized that e-commerce can bring them more favorable opportunities than large enterprises. 4. Policies and regulations are not perfect. E-commerce is a complex system engineering. It involves not only the parties involved in the transaction, but also the industrial and commercial administration, customs, insurance, taxation, banking and other departments in different regions and countries. This requires a unified legal and policy framework and a strong cross regional and cross sectoral comprehensive coordination body. Although in recent years, China has issued some relevant laws and regulations, but overall, it is still very imperfect, especially in the cross national, cross regional and cross sectoral coordination, there are many problems. These unfavorable factors should not be ignored. Overcoming unfavorable factors and developing advantages are the only way for China's current e-commerce to achieve scale and development

III. how SMEs develop e-commerce

SMEs in general

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